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Beauty Industry

New Avon Company Updates Name

Becomes The Avon Company after 135 years in business.

By: Beauty Packaging Staff

New Avon Company, the beauty brand and direct sales pioneer, is changing its corporate name to The Avon Company. The company says the name change reflects Avon’s unique and singular history as America’s first and leading social selling beauty company.
 
“Our name has changed to more clearly represent our vision and provide a more independent front as we continue to grow and build upon the business,” said The Avon Company CEO Paul Yi. “It better captures Avon’s diverse array of brand and product offerings such as belif, Mission Luxereve, CHI, Physiogel, and Daily Essentials home products.”
 
The new name is effective immediately and kicks off Avon’s 135th year in business. The former name was a by-product of corporate restructuring and will be officially retired.
 
Over the past year, Avon has unveiled multiple new brands, cross-brand partnerships and product offerings into the Avon portfolio that harness top innovation, science and technology. In 2021, Avon will continue to introduce new products and carry on its mission of empowering women through economic opportunity and entrepreneurship.

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